AUREXIA GROUP
We combine fairs, events and commercial development within one project discipline.
MESSE PLUS by AUREXIA combines fair selection, participation, professional visits, organizer development, B2B, stand & brand implementation, digital fair solutions and post-fair commercial follow-up under one coordination.
Messe Plus is the trade fair, exhibitor development, market access and digital fair application platform developed by AUREXIA GROUP. The AUREXIA identity, experience, working approach and values below are the corporate foundation of the platform.
AUREXIA IDENTITY
A coordination structure that turns fair opportunities into executable and measurable business projects.
We connect manufacturers, brands, organizers, visitors and partners between Türkiye and Europe from preparation through on-site delivery and post-fair follow-up.
AUREXIA OPERATING APPROACH
The right fair, the right participation model, the right partner and strong field execution.
We validate the objective and manage participation or professional visits, B2B, stand, logistics, team, digital application and commercial follow-up in one project plan.
ON SITE AND DIGITAL
One system from preparation to post-fair follow-up.
Venue, Pavilion, floor plan, ticket, company network and B2B are not separate tools; they are parts of the same operation.



VISION
Executable, reliable and sustainable projects.
To build a structure that transforms knowledge, production capacity, commercial needs and business networks across the Türkiye–Europe axis into executable, reliable and sustainable projects.
MISSION
One line of responsibility from the target market to field execution.
Prepare companies for the target market; identify the right partners; build the commercial and operational structure; coordinate production, logistics and field execution through one line of responsibility.
FOUNDING PHILOSOPHY
Calm, Structured and Operational.
An approach based on right thinking, the right people, executable systems and sustainable value.
FOUNDER PROFILE
Ahmet CAYIR
More than thirty years of management, entrepreneurship, business development and field implementation experience.

Founder, International Business Development & Project Management
Ahmet CAYIR is an entrepreneur and executive with more than thirty years of experience in tourism, trade fairs, visual communication, store and retail implementation, brand management and international business development.
Throughout his career, he has held responsibility for operations management, commercial structuring, new-market development, customer relations, event organization, production coordination and field implementation.
Today, under AUREXIA UG, he applies this experience to developing commercial relations between Türkiye and Europe, preparing companies for new markets, identifying reliable business partners and implementing projects in a controlled manner.
EXPERIENCE BASE
Experience that brings different sectors together under one project discipline
International Tourism & Operations
Destination, sales, customer and field operations across work connected with Pamfilya Turizm, ÖGER Tours, BDS Flugreisen, GSA Travel and Antalya Golf Club.
Visual Communication, Brand & Implementation
Integrated implementation management covering quotation, technical solution, production, logistics, installation, quality control and delivery.
Trade Fairs & Sector Platforms
Organization, exhibitor relations, communication and commercial structuring across platforms such as Anfaş, Jojo, Gastro Masa, FSummit and Build4U.
Retail & Store Projects
Shopping-centre stores, corporate identity, window displays, wayfinding, campaign communication and point-of-sale implementation.
SELECTED MANAGEMENT & IMPLEMENTATION EXPERIENCE
Selected highlights from previous career and project experience
This section is not an AUREXIA client list; it presents selected examples from Ahmet CAYIR’s previous management, entrepreneurship, coordination and implementation experience.
OUR BUSINESS APPROACH
Our Commercial Approach & Values
For us, business is not simply about selling or making connections. It is about building workable relationships based on trust, clear responsibilities and lasting value for all parties.
Trust & Transparency
Scope, responsibilities, costs, risks and success criteria are defined as clearly as possible from the outset. We do not consider withholding information or creating ambiguity an acceptable way to gain commercial advantage.
Honest Representation
We do not present a company, product or project beyond its actual capability. We represent clients and partners in the target market while protecting their identity, reputation and commercial reality.
Commercial Realism
We do not make decisions based only on a good idea or short-term opportunity. We evaluate market conditions, budget, production capacity, delivery time and implementation capability together.
Responsibility & Follow-up
Our role does not end with advice or introductions. We follow the responsibility we assume throughout the process, intervene when issues arise and focus on completing what we start.
Fair Cooperation
Each party’s contribution, responsibility and commercial expectation should be clear. Sustainable cooperation requires a balanced sharing of value and risk.
Consistency between Commitment & Result
Consistency between what is promised and what is delivered is a core principle. We avoid commitments we cannot fulfil and aim to complete the work we undertake in the most appropriate way possible.
Long-term Value
We consider long-term reputation, continuity of the relationship and trust between the parties before short-term gain. We prefer controlled growth, projects that create real value and sustainable business relationships.
CORPORATE INFORMATION
AUREXIA GROUP
AUREXIA UG (haftungsbeschränkt) · Hanover
HRB 230547 · Steuernummer 25/201/37007 · VAT DE462615946
www.messe.plus · info@messe.plus
YOUR FAIR REQUEST
The right starting point for your fair project.
Choose participation, professional visit, B2B/representation, organizer cooperation or Fairs App. Requests are reviewed via info@messe.plus.
Participation, Stand and Professional Visit
For exhibiting, stand delivery, professional visit programmes or on-site representation.
Organizer, B2B and Fairs App
For international exhibitor/visitor development, B2B, representation and digital fair solutions.
Build Your Working Model with AUREXIA
Let us assess your new-market, project, representation or cooperation needs.
